Growth in Traffic for This Client
Organic search is the largest source of eCommerce traffic. Potential buyers use search engines to research purchasing decisions. This means only optimized eCommerce sites and product pages can meet them at this point in their journey. But you don’t have to go through the optimization process alone.
Stellar SEO can help rank your website higher on search engines and boost your sales. SEO services provide the highest ROI of all digital marketing campaigns. Let us help you tap into this lucrative revenue stream by developing a custom search engine optimization strategy for your online store.
Our SEO services include detailed research and careful planning to ensure optimal results. Let our team build your strategy
Once we know where we are headed, our team will dive deep into your website to ensure that you have a solid foundation.
Once your store has a solid foundation, our world-class link-building services will help you build trust and authority.
Growth in Traffic for This Client
What Would An Increase of 100,000 + Targeted Monthly Visitors Do for Your Store?
Stellar SEO isn’t a regular eCommerce SEO agency. We offer content-driven SEO services tailored to your needs. Our SEO experts are passionate about what we do and it shows in our blooming partnerships with successful eCommerce brands from numerous industries.
Here are some reasons Stellar SEO is the best eCommerce SEO agency.
A foundational principle of Stellar SEO is transparency. This is the reason we publish our prices online and let you know beforehand what it’ll cost you and why. It is an approach that sets us apart from other SEO agencies.
Our eCommerce SEO clients experience a massive increase in organic traffic. One client within just eight months of partnering with Stellar SEO saw a 304% increase in organic traffic. This resulted in 30,000+ more monthly visits. And this is a client that competes with some of the largest brands nationwide. Another client saw a 75% leap in traffic because of Stellar SEO. With such a track record, Stellar SEO can surely help grow your eCommerce business!
Not all eCommerce SEO services put a premium on Client/Agency communication but Stellar SEO does. Before coming up with a custom strategy for your store, our SEO experts will interact with you to understand your campaign goals and audience. Beyond that, at every stage of the optimization process, we will keep you abreast of the progress made. This is done in an easy-to-understand format for clients who do not have technical knowledge.
For the best outcome, we focus on personalized strategies. This is the reason our eCommerce SEO experts take the time to understand your business, product line-up, and industry. We even partner you with a hands-on dedicated marketing manager from Stellar SEO that knows your company and team.
Ecommerce SEO (search engine optimization) is the process of increasing your store’s rank on the search engine results pages (SERPs). When a potential customer inputs a query on search engines they will be taken to the SERPs. There, they will see 10 organic results right beside Google paid and shopping ads.
ECommerce SEO ensures your product pages and eCommerce store is visible among those results. Granted, there are tons of pages your store can appear on, but the further your shop is from page one, the less traffic you will get.
Research shows that just 1.1% of web traffic gets to the third page. Another study reveals that just 0.78% of web users click through on page 2.
It also isn’t just about the page your store appears on. Your position on the first page is crucial.
Sites ranking at number 1 get 31.73% of all website traffic, while the other positions starting at 2, get 24.71%, 18.66%, 13.6%, 19.51%, 6.23%, 4.15%, 3.12%, 2.97%, and 3.09% respectively.
Don’t expect to find search results for product pages lined up from 1 to 10.
When a customer searches for a product on Google they will view text ads, Google shopping ads, top stories, people Also Ask, featured snippets, and a bunch of other things. Ecommerce optimization also includes the addition of snippets as they boost your click-through rate.
All in all, the purpose of eCommerce SEO is to rank number 1 on the first page of search engines. Especially for keywords that potential buyers use in discovering the products you sell.
This is a company that offers eCommerce SEO services that will ensure your website ranks higher and better on Google. These SEO services in comparison to conventional SEO utilize eCommerce-specific strategies such as product markup, product snippets, etc.
The primary difference between traditional SEO and eCommerce SEO is the end goal. When performing regular search engine optimization your goal is simply to generate leads. But for eCommerce sites, the goal is to get sales.
This fact should guide your content strategy on both informational and product pages. Making sure they can find you and get the details they need to feel comfortable buying is imperative.
SEO is a vital necessity for online stores. Your offerings have to rank higher than those of your competitors. They must also be displayed correctly so potential buyers can discover the products they are looking for on the result pages.
When done properly, your web store won’t just rank higher but will provide the best solution to the user’s query. The result is that your online store continues to receive free traffic that converts.
Some other benefits of eCommerce SEO include:
Your online store probably offers a broad product line. Even if you have a small tailored selection, potential customers should find your products when searching online. Stellar SEO’s eCommerce SEO services optimize your entire product line.
So regardless of the offering, when users search for a product your store will be visible. If a potential customer searches for “iPhone X blue color” or “iPhone 8 AirPods” they’ll see your website and products – assuming you sell apple products.
If you relied on other digital marketing you would have to market either your popular product or 1 or 2 others.
You won’t be able to put your whole line out there to people searching.
Your target customers are ready to make a purchase but if they don’t know that your store exists, their money goes elsewhere. Our eCommerce SEO services ensure that your store is visible to potential buyers.
When you optimize your website for terms like “red Nike shoes size 10” or “used Persian rug”, you’ll put your product pages in front of your target audience. So you won’t just be getting any type of traffic but people that are ready to buy.
Imagine you intend to purchase a product you saw via a Facebook ad. But before purchasing, you decide to research the company to ensure they are legit and not a scam vendor.
So you type their online store name looking for any resource you can find on them and see nothing.
After using a couple of different phrases, the natural conclusion is that the company is fraudulent. Because you can’t find an online presence. This is what potential customers will think of your business if they cannot find any meaningful search engine presence relating to your store.
Ecommerce SEO services solve this problem.
So if a potential customer puts in a purchase keyword and sees your products featured as product snippets, and articles on different websites linking to you, you get their trust. They will view your business as credible.
Even before ranking for discovery keywords, ranking for variations of your brand name can give consumers confidence in your store.
Online stores on all eCommerce platforms can use our SEO services. Our team is made up of eCommerce SEO experts with years of experience working with partners who use various types of eCommerce platforms from WooCommerce to Shopify.
Every eCommerce SEO campaign includes 6 primary aspects:
Targeted Keyword Research
Extensive keyword research is the bedrock of any eCommerce SEO campaign. This is because keyword research supplies the needed data for other SEO-related activities that will be performed on your site. For instance, without keywords, you cannot optimize your product or category pages. What’s more, your keywords list can also affect your technical SEO. Majorly because your store’s site architecture and URLs must take keywords into account.
This is how pages on any website (eCommerce or otherwise) are organized and arranged. However, it is more important for eCommerce websites. The reason is a regular eCommerce site usually has more pages than an average blog or website. With so many pages, your website architecture must make it seamless for search engine crawlers and users to discover all pages. The most important step here is to make every page 3 or fewer clicks from your homepage. Ideally, 2.
Your homepage will likely be the page with the highest authority and when you have a deep site architecture, the authority is watered down by the time it reaches product and category pages.
If your eCommerce website currently has poor architecture, do not attempt shuffling your pages till you’ve contacted implement keyword research and mapping.
On-page SEO is the process of optimizing your product and category pages. For a lot of eCommerce websites, these 2 pages attract a huge chunk of traffic and online sales. Think of it. A web user searching for “blue Apple MacBook” is a lot closer to purchasing than one searching for “buy a laptop online”.
That said, beyond the product and category pages you have to optimize your meta data and page content for product and category pages. You also have to optimize your meta description appropriately.
Optimizing some of these aspects goes beyond just typing in a keyword. You must describe the phrase accurately.
For example, when optimizing a Title Tag, you could use magnet words such as “Lowest Price” or “X% off” to increase the click-through rate. In the description tag, you also require special phrases like “Free shipping”, “Best Selection”, etc. These are not keywords but terms that will motivate people to click through to your offerings.
Ecommerce stores have a lot of pages and this increases the possibility of technical SEO problems.
Handling a technical SEO issue can be the difference between being number 1 or 3. Some technical SEO issues that can occur include duplicate content, too many pages, thin content, poor site speed, etc.
Some of these problems can even stop your website from getting ranked at all. At Stellar SEO, we can find and solve these problems quickly so your store can have all it takes to rank highly.
Without content, there is no SEO. Quality content can attract targeted traffic and conversions. But how do we use content to increase your rankings and attract traffic to an eCommerce website?
First, we will find out where your target customers spend most of their time. Then we will discover the words and phrases that your target audience uses.
Next, we will craft a quality piece of content built on such phrases and words.
This must be content built around what your target audience talks about and how they discuss it.
Using this approach usually implies that your eCommerce store has a blog. When people in your target audience research a topic your blog should show as the number one result. This helps to build brand trust and credibility. If you have the answers they need on any topic in the industry, they’ll be more likely to trust you with their money.
Marketing is the lifeline of every business. The point you stop brand promotion is where users forget about your business. Link building is about promoting your brand consistently.
These days there are so many eCommerce stores, some already have authority in their industry while others don’t. The idea behind link building is that you get a subtle recommendation from authority websites in your space about the credibility of your business.
This recommendation is for both search engines and people. When an authoritative website links to your eCommerce website Google takes your store as relevant and valuable to the industry. As a reward, Google ranks your website.
Potential buyers also view your website as credible and valuable when another platform they trust links to you.
Keyword research won’t work if it isn’t done right. This is why you need the help of a professional eCommerce SEO service. There are two main types of keywords; informational keywords and product keywords.
Informational keywords are phrases that web users input into Google to find explanatory content. For example, “How to make instant cup noodles”.
These keywords have their use in eCommerce but what your website will primarily be built around is product (transactional) keywords. A good example for this page would be “ecommerce SEO companies” since it is most likely people searching for a company to improve their search engine rankings
So, begin your keyword research targeting product focus phrases.
At Stellar SEO, we don’t just perform random keyword research but we take into account your audience. The phrases we rank your store for are terms that your target audience use in searching for products. This is important because if you get the wrong type of audience the whole process becomes futile.
Competitive keyword research means optimizing your website with terms and phrases your competitors use.
So many eCommerce websites make the mistake of optimizing their category pages with random keywords. Yes, they put some research into what potential customers may use in discovering products within the category. But such keywords end up being ineffective.
Though category pages do not convert as much as product pages they still pull in eCommerce sales. This means it is important to take the time to discover keywords for category pages.
The best way to do it is to research the keywords your competitors use already. At Stellar SEO, our keyword research process is intensive and covers every base from seed keywords, product keywords, and competitor researched keywords.
Yes! Your eCommerce website speed and overall usability are huge ranking factors. Since Google Core Web Vitals, the search engine reveals your speed and usability scores through Google Search Console. Our SEO experts will work with your dev team to optimize your eCommerce store.
Ecommerce SEO services cost varies depending on what is required. However, the average cost of a good SEO service is $5000 per month, $60,000 per year, or $150 to $300 per hour.
An eCommerce SEO company that charges below $2500 per month is most likely utilizing either unhealthy SEO practices or doesn’t know what to do. Cheap eCommerce SEO services come at a “huge cost” though they may seem beneficial at the start.
In the long run, they can get your store delisted from Google.
Most cheap services use black hat practices to rank your site. Google dislikes such practices and once the search engine finds out, it’ll blacklist your site.
Yes, SEO is worth it when you use the right strategies and partner with an eCommerce SEO company like Stellar SEO that is proven to get results.
Over 90% of online experiences start with search engines. And SEO has a higher conversion rate than other digital marketing types. So you can expect a higher return on investment (ROI) after optimizing your website.
Let’s say you make $200 per order and you get about 2,000 visitors daily to your store. And an average daily conversion of 2%.
This means that without SEO you currently make $240,000 in revenue monthly.
If Stellar SEO ranks your online store on page one from page 4, then you will get an increase in traffic. So let’s say the increase is 50% of your daily traffic.
This would mean that you’ll get 3000 visitors daily. At a daily conversion rate of 2% and $200 per order, your monthly revenue would be $360,000. That’s a huge leap from $240,000 – you have added $120,000 to your monthly revenue.
Now when you consider that a good eCommerce SEO company charges $5000 per month, SEO is worth it based on the results Stellar SEO has generated for previous clients.
To know how valuable SEO is for your business you can substitute the numbers above for your brand. Using that approach you can determine what a bump in your organic traffic can do for your business.
To preserve your rankings you must maintain your SEO efforts. Google ranking requirements change daily and take into account the freshness of your content and backlinks. So to keep relevancy and your position on search engine pages, SEO is crucial. Keep in mind that your competitors are also fighting for your spot. So you have to be at the top of your game.
Achieving an exceptional digital presence requires experience, careful planning, and creativity.