National SEO Services

SEO is an acronym that stands for search engine optimization. The practice is used to increase the position of web pages in organic search results. If the SEO strategies applied are in accordance with the required practices by search engines your website’s position (rank) will increase on the results page. So if your web page was number 10 on Google’s first page for a particular search phrase after applying the approved strategies consistently and in the right volume it would move up to say number 3 on page 1. This means more traffic and conversions for your business from search engines.

Yes, SEO services work.

That said, SEO services have over the years been stained with a dodgy reputation by companies that utilize dishonest tactics which end up penalizing the websites involved.

But this doesn’t take away the importance of search engine optimization, which is what SEO services help you do – optimize your website for search engines.

For example, when you search for something on Google how many pages on the results tab do you open? Most likely the first 3 pages.

Other search engine users are just like you. So they will only click the first 3 pages as well. And if your website is on page 3 of Google’s result pages this means you will get little to no traffic, which is bad for business.

The only solution is to ensure that your website ranks as one of the top 3 results on the first page. Or at least on page 1.

This is what an SEO service like Stellar SEO will help you achieve.

Also, because SEO takes time and requires some expert knowledge (the technical SEO aspect for example), hiring a team of experts to handle your national SEO campaign for you is the best option.

A custom SEO service like Stellar SEO can handle the entire optimization process from understanding what you want out of your SEO campaign, auditing your website to see how it aligns with your goals, fixing all roadblocks, and creating a content & link-building plan to give your website the required authority to rank in your industry at a national level.

So the issue isn’t with SEO services but with the type of service chosen and the national SEO strategies used.

Also, SEO isn’t an exact science. The national SEO strategies used will only work if it aligns with the existing best practices required by search engines.

This is why it is important to pick an SEO service like Stellar SEO that has a team of experts who are abreast with the latest trends in the industry and create strategies not only relevant to your brand but that align with the current search engine requirements.

A website audit checks your website’s current state in comparison to the best on-page SEO practices. Our national SEO service for example covers the following during the website audit process:

• The page Title and Meta Description Review & Optimization

• Page Speed Audit and Competitor Comparison (Time to First Byte & Load Time)

• Page Type vs. Search Intent Review

• Heading Usage & Optimization

• Content-Length & Depth Audit (including primary & secondary KW usage & NLP terms)

These are just a few of the many checks we make. Our full audit contains over 130 SEO checks.

These are the foundational steps for search optimization and must be checked before anything else is done.

National SEO services are a search engine optimization marketing strategy intended to optimize a brand’s website to rank for keywords searched by users nationwide. The perfect outcome is that your web page ranks from number 1 to 3 on the search engine results pages (SERPs) nationwide.

That said, ranking for national keywords may seem like an overwhelming and difficult task to overcome. Especially if your target market is huge. It requires a ton of work and immense expertise. But with a team of SEO experts as provided by Stellar SEO, the process becomes a lot more simple.

Stellar SEO will build a custom national SEO strategy for your business that takes into account your overall business goals utilizing the best practices to push your web pages to the top of the SERPs fostering lead generation.

Every business (that is not location-specific) must include national SEO services in their digital marketing campaign to gain online visibility and pull in qualified leads.

National SEO provides your business with the opportunity to reach more prospective customers (increased search volume) unlike when you target local keywords that focus on potential clients within your geographic locality.

Yes, the competition when targeting national keywords is a lot tougher but with the right national SEO service like Stellar SEO, your campaign would easily be a success.

Yes, National SEO services are worth it. 60% of national traffic on the web comes through organic searches. This means that if you’re not ranking you’ll be missing a huge chunk of nationwide leads. And if you’re a business that intends to grow beyond your geographic locality, this is a huge deal.

A well-structured and implemented nationwide SEO campaign will help you boost your brand awareness, pull in qualified leads, and amplify your conversion. Beyond the results, SEO efforts also mean that you don’t have to spend money in the long run to promote your website.

There are a couple of reasons why you would want to opt for National SEO instead of local SEO but primarily If your business operates strictly online with no physical location then you would want to opt for a national SEO campaign. This is because as an online business you have no physical locality you are operating from to target. So your reach is without boundaries and you won’t be competing with businesses from a single location.

This means that you require a broader reach and must rank for keywords that users in any location can use to find your web pages. That’s where Stellar SEO comes in to build strategies that will help you rank and generate leads nationwide.

In comparison to local SEO strategies, national SEO campaigns are a long-term investment. Typically, a campaign will start to pay off at around the 6-month mark and will compound over the next 6-18 months. Your current situation, industry, and budget can all impact how long it takes to see results though.

Ranking for nationwide search phrases is going to be a lot more competitive than for other terms. Basically, these are terms that site owners around the nation are competing for.

If you were running a local campaign you would just need to optimize your listings, and reviews, as well as target local terms which would most likely have lower competition. But for national keywords you would have to ensure that your website is properly optimized, you are creating quality content, and that you have an adequate number of backlinks from relevant and authoritative sources.

With Stellar SEO these are all covered alongside the fact that the strategies are custom-made for your business by a team of professional SEOs.

Concerning the share of traffic, 80% of search engine users click SEO results or organic results. However, just 30% of searchers click on paid results. This is more compelling when you know that paid searches appear above organic results on the SERPs yet users prefer to click organic web pages.

Beyond this, to keep receiving traffic from paid searches you have to spend money consistently. But with an SEO service, you will just have to spend on the initial campaign and after that, the traffic comes organically.

Every campaign is tailored to your specific goals for the business, however, all custom strategies are built using the three pillars of SEO which are technical SEO, on-page SEO, and off-page SEO.

Technical SEO

Technical SEO involves optimization practices not involving content (backend factors such as metadata optimization, page titles, etc) that intend to improve your website’s SEO. To do this, we would run an audit on your website, and identify all issues that need to be fixed to improve your site’s SEO and fix them.

On-page SEO

On-page SEO involves optimizing your existing content on your website as well as creating new content that targets nationwide search keywords relevant to your brand and industry. At StellarSEO we will help you come up with a content plan that will boost your website’s rankings and domain authority.

Off-page SEO

This is done via link-building and other off-site practices that boost your website’s ranking. Off-page SEO strategies help to build your website’s reputation and domain authority. At StellarSEO build links using a variety of strategies such as PR outreach, quality content, guest blogging, secure brand mentions, etc. Based on your brand’s goals we come up with the right tactic to achieve them.

Competitor Analysis – Inclusive in all Pillars

SEO is all about outranking your competition. If users can see you first they will most likely go for you. But to outrank your competitors you have to know who they are and the practices they implement.

Our SEO services take your competitors into account and we ensure that the strategy we come up with is strong enough to outrank them. We research their content and its elements as well as the keywords and links your competitor has used. In the process, we identify the strengths and weaknesses of your competitors’ SEO. This means we can come up with a plan that closes up all gaps between you and the competition as well as includes what they’re missing, giving you the advantage.