Organic SEO Services

Organic search engine optimization (SEO) is the process of optimizing a website to rank (have a position/show up) on a search engine’s results pages by adhering to required practices for websites seeking a spot on the search engine. This is opposed to pay-per-click advertising where an individual or SEO agency pays for search engine rankings that list them or their clients’ website on the first page of a search engine results page for a limited time.

An organic search engine optimization agency offers services that will help your website’s pages show up higher on the organic search result pages of search engines such as Google, Bing, Yandex, and Yahoo! This is extremely important as websites on Google’s first-page receive amongst themselves 91.5% of all traffic with the first ranking page getting over 32% of clicks.

The SEO services offered to achieve this include link building, quality content creation for on-page SEO, technical SEO, in-depth keyword research, local SEO, etc. Here are some of the key components that these types of SEO services include:

Intake Phase

All custom organic SEO services that are worth the dime offer an intake phase. This is the point where Stellar SEO, for instance, meets with your team to learn all about your business goals, the industry you operate in, and your particular desires for the company. When we have all of this, a custom SEO strategy is built to help you achieve your goals.

Keyword Research

Search engine optimization services are all about content. And in the digital space, content is built around keywords. These keywords are the phrases and terms that web users and search engines themselves use in finding content related to your industry business or brand.

For your website to be visible when users search for solutions to queries in your industry, your web pages have to be optimized using the terms that the searcher will use when looking for answers. If you sell hair products, for example, you want to be organically ranked for terms that people who intend to buy hair products would use to search for the same.

This way your website or webpage will show up when web users input a query to buy hair products online. The process to find these relevant keywords is known as keyword research.

It is an extremely time-consuming process which is why most companies choose to hire SEO services like Stellar SEO to carry out the task. SEO experts can help find not just profitable keywords but keywords that are easy to rank for and still possess the required search volume needed for a meaningful ROI.

Content Creation

After your SEO company has understood your business’s campaign goals, come up with a custom SEO strategy, and identified the right keywords to rank for, the next step is content creation. At Stellar SEO, we use a content-driven SEO strategy. This is because we know that successful SEO cannot be attained without quality content. Content is the backbone of the game.

Users are not coming to your website just for a bunch of keywords but for valuable and relevant content that satisfies their query. Search engines, as well, are looking to rank web pages that have content valuable and relevant to their users.

This means that if you have all the right keywords without quality content built around it you won’t rank organically. We understand this as one of the best organic SEO firms offering digital marketing services and therefore build quality content for you.

Link Prospecting and Building

Building links to your website is one of the fundamental steps to successful organic SEO campaigns. Search engines want to ensure that the pages they serve to their users are considered factual, informative, and relevant to the industry they represent. And the only way to know this is if the community or industry a website belongs to considers its content valuable and relevant.

Your online industry community expresses the relevance and value of content by citing a website as a source or linking to it. But how do they know you have content worth referencing? One way is by reaching out to them, building relationships, and offering them relevant content to link to.

The process of acquiring link placements for your content is called link building. Organic SEO services use a natural link-building process void of blacklisted practices and automated strategies that can damage your website’s reputation and ranking.

Technical Search Engine Optimization

Creating quality content based on in-depth keyword analysis is great but if your site is not optimized to provide the best experience for users all of that will go to waste. Technical SEO is the process of auditing a website to discover its back-end state and fix all underlying faults that may hinder SEO success.

SEO is all about adhering to practices that search engines like Google require and some of such requirements include things like page speed/load time, easy user navigation, and optimizing meta descriptions, title tags, etc. Such aspects if they have any problems can be discovered when running an audit on the website.

This is the first and continuous SEO process that must be maintained for every other aspect of the campaign to work effectively. It would be a terrible situation for users to land on a website, wait for a page to load, and then struggle to find their way around the site.

The result is that they will most likely bounce off your page in under a minute as research states and move to the next ranking option. This will let Google know that users are having a poor experience on your website and to save the user, many believe the search engine will demote your page from the organic search results.

For Google to rank your website you must adhere to the principles required for pages that appear on the first page. Organic SEO is the process of ensuring that your website adheres to those principles.

To do so an organic SEO company will run a technical analysis of your website and fix all underlying issues preventing your website from ranking.

Next, the Organic SEO agency will perform keyword research to find relevant terms that you should rank for to send organic visits to your website.

After this, the Organic SEO agency will create quality content around the discovered Keywords to pull in the organic traffic searching for those terms. Also, SEO experts on the team will perform outreaches to discover link prospects to build backlinks to your website to provide the required authority and reputation to rank in your industry.

There are tons of benefits to choosing an SEO company offering SEO services. Here are a few:

Boost Website Traffic

Google receives 92.54% of all searches online. The tech giant also gets about 2.5 trillion searches annually. And from these mega numbers, only a handful of users click through pages beyond the first search results page. So if your website is to receive a lot of organic traffic you need to be ranked on the first page of Google.

What’s more, the top three websites on the first page take a lion’s share of the incoming organic traffic. This means that while appearing on the first page is great you need to be ranked high enough to receive a good organic traffic number.

To achieve all of this you need to perform organic SEO on your website. The higher you rank the more web users will see your services, product, and website.

Cutdown Advertising Costs

This is probably the biggest benefit of an organic SEO campaign. Once you have optimized your site and ranked for a particular keyword, you can expect organic traffic to begin rolling in without spending a dime on advertising.

If you were running a pay-per-click campaign for example you would have to pay for every click that your website receives from the ad placement on the search results page. This means that when you stop paying the website will be removed. So organic traffic reduces the consistent cost of advertising to attract new customers.

Targeted Organic Traffic

Without proper organic search engine optimization, you may get traffic but these visitors would be worthless to your website goals. Imagine you offer fast food services and end up ranking number one for informational keywords on homemade meals.

First off, the visitors you have coming to your site would not be interested in purchasing as they came on your platform via an informational keyword. This means that they were searching for information on homemade meals.

The result is that they won’t be satisfied finding out that your website is one selling fast foods. Secondly, they are searching for homemade meals, not fast food, so they won’t be even interested in your services.

So you see that though you may have a lot of organic traffic coming in, it is worthless to your business. However, when organic SEO is done probably on your website it will be optimized for the right traffic.

But with proper digital marketing services like organic search optimization you can target and control the type of visitors that land on the website down to their search intent. You would be able to attract users interested in, say, buying your products and not looking for information on a product or window shopping.

Build Company Credibility

Imagine your company has the number one ranking article on a particular topic in your industry. It establishes credibility for your brand and shows potential customers and web users that your organization knows its stuff.

Also, because organic SEO services include link-building, you get added credibility when other websites within your industry link to your content as relevant and valuable information for their readers. And as you probably know, trust and credibility are primary purchasing factors. If potential customers find your brand is credible and trustworthy they won’t hesitate to make a purchase

Organic SEO takes time. How long depends on your particular business goals.

The results for each organic SEO campaign differs based on what you need. That said, the average time to see results from an organic SEO campaign is from 4 to 12 months. However, this is client-specific and people have seen results faster.

SEO is a long-term game because there are tons of moving pieces such as keyword difficulty, inbound link quality, domain age, domain authority, etc. to get in place for you to begin to see valuable results.

Unlike other internet marketing services where you simply pay a digital marketing agency to send traffic to your website, organic SEO strategies involve working on your website to pull in the traffic itself. The latter is more time and resource-consuming but more profitable in the long run.

It’s also important to state that an organic SEO service can’t give you a definite date for when your website would start ranking. This is an easy way to identify scam SEO services to rip you off.

An organic SEO company can only make data-backed estimations based on their experience and professional SEO knowledge.

Is organic SEO better than paid search? The answer is dependent on your business goals. Organic SEO offers free traffic, more traffic, and boosts company credibility. For example, data shows that web users prefer to click through organically ranking pages than paid ads on the first page.

The reason is quite clear: an organic listing has its position on Google’s first page because it has some degree of validation in the industry it belongs to and has been proven to offer quality content both by the search engines and web users.

A paid ad, on the other hand, is only on the first page because a company paid for the spot to target web users searching for a particular term. Everyone knows this and would prefer to go for the option that seems not to be merely placed for financial purposes. And the data proves it, organic search pulls in 53% of web traffic, while paid search gets just 27%. Also, 90% of digital marketing experts prefer SEO to other promotional options.